Building the Future Through
a Sustainable Consumption Culture
Launched in 2015, the do! Project began as an internal communication initiative aimed at raising awareness in the business world and promoting resource efficiency.
Emphasizing the critical role of sustainable consumption habits in achieving Türkiye’s 2053 Net Zero Carbon target, the project encourages employees to use resources responsibly and adopt recycling practices in their daily lives.
1.
Governance
2.
Sustainable Procurement
3.
Energy Management
4.
Water Management
5.
Waste Management
We aim to build a culture of sustainable consumption within organizations, empowering employees to take responsibility for resource use and recycling.
Our Progress Over the Years
2015
The DUYARLI OL! (do!) project was launched with the goal of “Responsible Companies, Responsible Employees.”
2017
We enhanced the do! project, enabling companies to set measurable targets and performance indicators for resource efficiency.
2019
We expanded the project to include topics such as employee awareness, social impact, and internal communication.
2022
With the user-friendly do! digital tool, we enabled participants to complete all steps online and track them easily.